Daddy Karl Lagerfeld moved to the Big Apple. That is his flagship store and not him of course! Located at 420 Broadway in SoHo, the ready-to-wear, footwear and handbag flagship is housed near Chanel and Fendi, which is only fitting.
This opening is a milestone of global growth for Daddy. According to CEO of KARL LAGERFELD, Pier Paolo Righi, New York City is an international fashion capital with a modern spirit and energy that make it the ideal setting for our new flagship. With our W. Broadway location, we can invite our consumers to immerse themselves in the complete KARL LAGERFELD retail experience and continue to build meaningful connections with them.
Inside the black, white and red store alongside the library wall – inspired by our home and Daddy’s studio – is ready-to-wear for women and men, accessories, footwear, and soon the debut of the KARL LAGERFELD + ModelCo colour cosmetics collection. You might even spot moi (in statue form) and my personal Daddy-designed collection of clothes and accessories. If you do, be sure to tag me on Instagram @ChoupetteDiary to get a special shout-out!
P.S -Throughout 2018, keep an eye out for event and activation invites including the launch of the highly anticipated KARL LAGERFELD X Kaia range in September 2018.
Image Sources: V Magazine, Accessories Magazine