Alexander Wang brought his Spring 2018 New York Fashion Week runway show to Bushwick, Brooklyn for WangFest starring Kaia Gerber, Bella Hadid and Kendall Jenner. Wang’s undeniably cool vibe was ever-present with Deconstructed shirts, minidresses, 90s-inspired slip dresses with lace detailing and plant pants mixing denim and leather.
Keeping with the cool kid aesthetic internationally renowned stylist Guido Palau creates the show Alexander Wang Spring / Summer 2018 hair looks in partnership with ghd. Reflecting the fashion industry’s current fascination with the individual and the unique, Guido worked with models’ natural texture to create ‘lived-in’ hair with movement a-plenty.
But how do you create an undone look without appearing messy? According to Palau, “When considering natural hair, people tend to assume that the end result will be messy. That’s absolutely not the case.” Guido first washed each girl’s hair, before applying a styling cream and using the ghd Air hairdryer with a diffuser to mimic the process of allowing hair to air-dry. After crafting a messy middle part with his fingertips, hair lengths were gently bent around the ghd Classic Curl Iron to lend natural movement, texture and idiosyncratic waves.
In short, it’s the tools you use that make the most difference between messy ‘lived-in cool’. “A great hairdryer, like the ghd Air Hairdryer, minimises drying time and therefore limits damage to the hair, while helping to achieve beautiful, natural movement. Great styling tools are essential for creating simple, modern textures,” said Palau.
Get the Look:
1. Wash hair and apply a heat protect spray like like ghd ‘Style’ Heat Protect Spray.
2. Use the ghd Air Hairdryer with a diffuser to gently blow-dry hair on a low heat setting, while maintaining and enhancing your natural texture.
3. Add a natural center parting using fingers.
4. Afterwards, create a soft natural wave by bending sections of hair around the ghd Classic Curl Iron to add additional movement. Maintain an imperfect finish by bending hair in different directions.
Ta-da! You’re part of Wang’s cool girl gang!
SHOP THE PRODUCTS TO ACHIEVE THE LOOK: