IT’s your ultimate lash blowout! Introducing IT Cosmetics‘ newest game-changing innovation: Lash Blowout Mascara. Developed in partnership with Drybar, this barrel hair brush-inspired mascara delivers bold and voluminous lashes all day long. Pump up the volume with this hair-loving formula and give your eyelashes the blowout they’ve been waiting for!
Why You’ll Love IT:
- The “volumizing” mascara brings the benefits of a top hair salon blowout to your lashes
- The mascara has a specifically designed microsphere brush that gently catches all of your lashes for an effortless root-to-tip application.
- The hair-loving formula, infused with biotin, coats lashes with saturated black pigment without clumping or creating spider lashes.
- The formula delivers all-day volume, plus the look of length and lift to your lashes.