I’m thrilled to announce that I’ve partnered with the Indie Beauty Expo granting my followers and readers exclusive access to highly curated, innovative indie beauty brands (at a discounted price). As part of a new blog series #onTUWI (Team Up With Indie), I will be giving fellow beauty lovers an inside look at brands showcased by Indie Beauty Expo. All products featured in my onTUWI shop have been tested, thoughtfully chosen and vetted, resulting in a collection of exceptional choices…if I do say so myself.
Indie beauty brands are among the fastest growing product categories. They have become a “must have” in almost every retailer’s collection and are now directly influencing key trends in their markets. IBE was founded to support the growth and success of indie brands and the entrepreneurs behind them. IBE’s mission is to provide a platform to recognize, showcase and celebrate independent beauty brands and to support the growth and success of the entrepreneurs behind them.
Founded by celebrity esthetician, Jillian Wright, and entrepreneur, Nader Naeymi-Rad, IBE was established to help the fast-growing category of indie brands connect to Buyers, Press, Consumers and Investors. Unsatisfied with the options available, Jillian and Nader formed IBE to provide a solution specific to market-ready indie brands.
IBE debuted in New York City in August of 2015 and has since expanded to four strategic markets in N. America and Europe: New York, Los Angeles, Dallas and London. Today IBE offers Buyers, Press, Investors and Shoppers an opportunity to discover and transact with the largest collection of independent beauty brands in the world.
Now, it’s your chance to be a part of the IBE experience and put these indie brands to the test yourself. Stay tuned here on the blog for more info, reviews, and education about the brands and products featured in the below IBE shop.
*Use my exclusive discount code Choupettes20 at checkout to receive 20% off your entire order (minus taxes and shipping) until Oct 2!