Named in honor of the ancient and mystical mines near the city of Hyderabad, Golkonda New York reflects those qualities of excellence within the diamond industry. Surrounded by diamonds and crystals, founder Vinit Mehta graciously shared his story and vision for Golkonda and the world.
Choupette Social Girl: Golkonda has a rich history. Tell me about the background of the brand.
Vinit Mehta: Prior to the 1800’s every diamond mined on this planet came from Golkonda in the southern part of India, which is my heritage. For the last 15 or 16 years, I go back a few times a year. Now, I am looking for new destinations to travel to like Uruguay, South America, and the Mediterranean. Diamonds were a portable currency that had been exported from the East. It’s a gage of asset currency and an aspect of art history and nobility.
CSG: What does Golkonda imply and what makes Golkonda stones so exquisite?
VM: It implies the quality of the stones used. People who collect diamonds already know about Golkonda. All the Golkonda diamonds in the bridal category are “Triple X” or “Triple Excellent” and certified GIA. All our diamonds have laser inscription and cut to excellent polish, clarify, cut and symmetry. We have one grade higher though that’s called the Clear Light cut where we are more stringent for light optimization. The job of a diamond is to reflect light so how you optimize that is by angles and the play of light. It’s a blend of mathematics and art.
CSG: How do you tell this story of such a precious commodity?
VM: Most blogs talk about jewelry trends and not the mathematics or history of it. The story needs to be told and my speciality is about diamonds. Whatever I don’t know about them, I learn it. I’ve tried everything you can do with diamonds. I’ve gone to the mines and traveled the world. By looking at different specimens and spending a lot of time with them you learn.
CSG: Why are women so drawn to diamonds as a status symbol?
VM: One of the references in ancient times is that a man was at a river and saw a shiny object and man was attracted to the shiny object. The excitement is causes because it’s alive, breathing, and has a fire in it. Also, women are more intuitive and smarter then men. Women are goddesses.
Diamonds and crystals contain memory and emotion and while I can’t prove it, I think it has emotions. That’s why women are more intuitive and drawn to them. Larger diamonds have always been owed by men because they are not wearable and you put them on your desk like “I am the king”. Below 20 carats, women wear them. Man keeps it as a power symbol.
CSG: You talk about the power of diamonds and crystals, how can they give back?
VM: We give back through personal initiatives, most recently supplying aid to the earthquake victims in Amatrice, Italy, where all the proceeds from those sales were donated to the Croce Rossa Italiana (Italian Red Cross). We’re also focused on creating relationships with other sustainable charities and environmental movements. We take from the earth and we must return the gift.
The ‘Conscious Crown‘ collection is inspired by the logo and designed by Silvia Paulon Moreno, an upcoming jewelry designer from Italy. The crown is an international and timeless symbol and turned into bangles and rings to raise funds for sustainable charities and humanitarian efforts. While this is a current charitable collection, various initiatives will change in such areas as natural disasters and those that need immediate relief. For example, the ‘Honeycomb’ collection for raising awareness for bees, wildlife, and our endangered species. Our vision is to use the energy of diamonds and fine jewels as a means to elevate social consciousness in the world.