At Naturally Serious, they have a simple, straightforward skincare mantra they live by: clean, natural, serious. Repeat after me: clean, natural, serious! Because life’s too short for B.S. right? I think so!
Naturally Serious has a razor sharp focus on pure, powerful results, while making zero compromises on principles. They’re fighting for clean skincare for a clean conscience. What does that mean? Find out more about Naturally Serious directly from the founder Rochelle Jacobs, as I pick her brain below!
Choupette Social Girl (CSG): What is your skincare mantra?
Rochelle Jacobs (RJ): I strive for naturally beautiful skin that glows from within! To me, wellness is holistic and I look for healthy ingredients in both the food I eat and the skin care products I use. We created Naturally Serious with these values in mind, hoping to help other women who have similar standards. Our products are not only super-effective, but also good for your skin and good for the environment.
CSG: What is the brand’s focus?
RJ: Our focus is creating clean and conscious skin care that you don’t have think twice about. Like many career-driven women and mothers, I’m constantly on-the-go and want performance-driven products that I can apply throughout my day without worrying about what I’m actually putting on my skin! Our goal with Naturally Serious was to take the guesswork out for other time-strapped women. As a result, Naturally Serious is clinically clean, consciously formulated and seriously delivers. Each product is completely free of B.A.D. (Banned, Ambiguous or Debatable) ingredients and packed with our patented, clinically tested Anti-Pollution Blend to help naturally combat signs of aging from environmental damage. We’re also proud to have 100% cruelty-free formulas and sustainable, eco-friendly packaging.
CSG: What does it mean to be a “clean” & “natural” beauty brand?
RJ: It all comes down to the ingredients! Naturally Serious is committed to using only clean, good-for-you ingredients and none of the B.A.D. (Banned, Ambiguous or Debatable). We own and operate our own manufacturing, research and development facility, where we worked tirelessly with our best-in-class team of chemists to develop our patented Anti-Pollution Blend of 6 anti-oxidants (pomegranate, goji berry, grape seed, green tea, red tea and white tea). This potent, all-natural ingredient combination is in all of our products and it’s clinically tested to help improve and combat visible signs of aging from environmental damage!
CSG: Do you think these terms are overused improperly in the beauty industry
RJ: Unfortunately yes, and this is a big part of what inspired us to create Naturally Serious. In our search for clean and natural skin care products, we found that many products claiming to be “clean” and “natural” actually had unwanted ingredients and questionable brand philosophies. We wanted skin care we could truly trust in, which is how Naturally Serious was born! At Naturally Serious, we’re completely transparent on all of our packaging so that you don’t have to think twice. We clearly state what our products are “naturally formulated with” and what they are “seriously formulated without.”
CSG: As a 2020 resolution, how should someone take their skincare routine more “seriously”?
RJ: I don’t believe that taking your skin care routine more “seriously” means buying more expensive products or adding more steps. It’s about finding effective, multipurpose products that you trust and actually look forward to using on a daily basis! However, if you’re looking for a specific skin care resolution, then my suggestion for 2020 is to focus more on anti-pollution skin care. Similar to sun damage, environmental damage can lead to signs of premature aging, so it’s important to defend your skin from the aging effects of environmental aggressors. My daily anti-pollution essential is our Skin Warrior™ Anti-Pollution Repair Cream. I live in New York City, so it’s a must! I use this multipurpose cream in the morning and at night to help soothe the look of dry skin, seal in moisture and shield against the aging pollutants that I face on an everyday basis.