The Creative Atelier, sister showroom to PR agency, The Creative NYC, just debuted its “next link in the chain” with its own e-commerce site, Atelier All Day, retailing fashion-to-fine jewelry from its bevy of curated designers. The foray into e-commerce is an accelerated response to the pandemic caused by Coronavirus and to the business challenges faced by jewelry brands still mounting in its wake. AtelierAllDay.com is the virtual counterpart to The Creative Atelier’s ever-evolving physical space – both designed to nurture, inspire, and expose brands to the breadth of opportunities that together build success stories.
In a year already defined by fast-forwarded evolution, fashion, accessories and lifestyle boutique PR agency, The Creative NYC, continues to champion its designer roster by expanding its business model. Luxury brand veteran, Zaida Zamorano, joined Caitlin Shockley as a partner in the NYC space (and Co-Founder of The Creative Atelier), overseeing wholesale sales and business development.
After the duo launched ‘The Creative Atelier’ — part insta-worthy showroom + part intimate co-working space + part full-service content studio — earlier this year in Manhattan, the brand new gleaming concept space was met with the untimely arrival of the COVID-19 shutdown. Like so many industries, the jewelry world was left sputtering at the cancellation of its traditional hallmarks – Baselworld, JCK and Couture – and by the sudden mandated closure of its brick-and-mortar retail partners.
The new online shopping “discovery” destination launched with a bevy of brands with influences and production from all over the world, representing price-points from fashion-to-demi-to-fine jewelry. At present, Atelier All Day has just over 200+ total SKUs ranging from $40 – $10,000 and features jewelry from global designers including Matthia’s & Claire, OWN Your Story, Shana Gulati jewelry, Labyrinth Diamonds, Anné Gangel Designs, and TANE Mexico 1942. It’s a jewelry treasure trove complete with a lot of gorgeous shiny things all in one spot!
In addition to designer baubles, Atelier All Day created a few signature ‘Atelier All Day‘ pieces, including the sweetest rainbow charm necklace inspired by the COVID #rainbowhunt to benefit No Kid Hungry. The brand offers three different versions: gold plated + CZs, 14k + CZs, 14K + rubies/emeralds/sapphires. For each sale, the brand is donating 10, 30, or 50 meals respectively to No Kid Hungry.
Looking to shop for a little something to brighten up quarantine? Use discount code SUNSHINE15 to receive 15% off your first order, valid through 7/31/20.