There are close to 80,000 hair and spa salons in the US with up to 800,000 professionals working in the industry. These hair professionals are some of the hardest hit by the Coronavirus pandemic and Olaplex wants to offer support. Yesterday, Olaplex announced $1M product support to US hair professional salons.
As states are planning to re-open, with some hair salons taking appointments and others are still observing shelter-in-place, Olaplex wants to be available to hair dressers as they enter the next phase of COVID-19. Beginning May 27, 2020, Olaplex will commence its Salon Support Gift Card Program, which will match $50+ gift cards the salon sells with Olaplex products. The first 2,000 eligible salons to apply will be accepted to participate. In the effort to offer this support to as many salons as possible, there is a $500 cap per salon participating in this program.
This gift card matching program is coming on the heels of the $300K Olaplex Strong Assistance Program and the Olaplex Professional Affiliate Program that has generated close to $300,000 commissions payable to the approved affiliates.
Salons interested to participate in this program are asked to apply HERE. Applications will close at midnight on June 4, 2020.
