The Horst Rechelbacher Foundation is building upon its efforts to support the professional beauty industry impacted by the global pandemic. Nichole Rechelbacher, daughter of the late Horst Rechelbacher, is donating an additional $80,000 in COVID-19 Relief Grants, bringing the Foundation’s COVID Relief donations to $104,000.
In 1978, Horst Rechelbacher founded the Aveda Corporation, a global plant-based cosmetic company, and ushered a new consciousness into the world of beauty. Two decades later, he shifted focus to Intelligent Nutrients, a health & beauty company that lives to the highest standards of certified organic ingredients to sustainable plant-based chemistry. All of Horst’s innovations revolved around beauty products that would care for professionals, their guests & the planet through the power of pure flower & plant essences.
Announcing the donation in a video statement, Nicole challenged the nation’s beauty brands and professionals to match the grant and said the first brand or individual to match the $104,000 will be awarded an original piece of artwork created by Horst Rechlebacher.
The Horst Rechelbacher Foundation was an early supporter of COVID Relief efforts organized by the Beauty Changes Lives Foundation. Other supporters include CND, L’Oreal, Wella, Ratner Group, TIGI, KMS, Moroccanoil, Pivot Point, Ulta, Barboleta, Hattori Hanzo, John Paul Mitchell Systems, Oribe, American Association of Cosmetology Schools (AACS) Board of Directors, ISPA, AG Hair, Ergo, and Greg Dawson.
If your beauty business is suffering as a result of the pandemic, information on applying for COVID-19 Relief Grants is available on the Beauty Changes Lives website.
